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About Hootsuite AI
Hootsuite uses AI to help manage social media with content suggestions, best posting times, sentiment analysis, and performance predictions. Its OwlyWriter AI generates social media captions and content ideas.
Key Features
- OwlyWriter AI content generation
- Best time to post
- Social listening
- Sentiment analysis
- Performance analytics
- Multi-platform scheduling
- Team collaboration
- Inbox management
Pros
- Comprehensive social media management
- Good AI content suggestions
- Multi-platform support
- Strong analytics
Cons
- Expensive entry price
- UI can be clunky
- AI features are add-on for some plans
- Steep learning curve
Pricing
Model
Paid
Free Tier
30-day free trial
Starting Price
$99/mo
Price Range
$99 - $249/mo
Quick Info
- Rating
- 3.8
- Category
- Marketing
- Pricing
- $99/mo
- Launched
- 2008
- Last Updated
- 2026-01-30
Tags
social-mediaschedulinganalyticsenterprise
Use Cases
Social MediaContent SchedulingAnalytics